PPC stands for Pay-Per-Click, which is a form of digital advertising where advertisers pay each time a user clicks on one of their online ads. The goal of PPC advertising is to drive targeted traffic to a website, where the advertiser can convert those visitors into customers. This type of advertising is usually managed through platforms such as Google Ads, Bing Ads, Facebook Ads, and more. PPC advertising allows advertisers to target specific demographics, geographic locations, and interests, and provides quantifiable results for tracking conversions, return on investment (ROI), and adjusting campaigns accordingly.